3 Ideas To Improve Retail Websites
4 min readSep 30, 2023
Ecomm sites have too much choice and too little curation, and it’s annoying
When online shopping became a thing, it solved for access: a larger online assortment allowed for more hits on goal.
However, as ecomm sites have become almost as easy to stand up as tying a shoe (thank you Shopify), the benefits of access have now created a new problem: How to find what we want faster.
