Looking Great Comes Second to Spending Time (and Money) on What Matters For the last 18 months, I have dedicated my professional life to understanding midlife women’s fashion. On the surface, it sounds niche. …

Living the life of your dreams demands space. It’s a territorial hope affair. The last time I really remember dreaming, I was under the age of 7 years old, and I desperately wanted to be a vet. I loved animals. I still do. But I’m not a vet. Sometime after…

You’ve probably seen this image: the Golden Girls and the crew from the Sex in the City reboot, side by side, showing in stark contrast how characters of the same age are portrayed. …

In the last several years, our culture has seen a rise in blogs, influencers, businesses, communities, and organizations welcoming and celebrating women in their middle years. Still, as two women leading entities in this environment, we’re grappling with how to talk about women older than 40 in language that feels…

A Guide to Getting Over Perfectionism and How to Start What does it mean to be a thought leader? In today’s world, the ease of sharing what we think digitally gives us incredible ability to create influence, brand and even businesses around who we are. But often times that means…

VNV is on a mission to solve for style, fit and discovery for the modern woman. Here’s how. Ask any older woman, and she will tell you that it’s really difficult to find stylish clothing that fits in a reasonable amount of time. A lot of us struggle shopping months…

Reflecting lives full of vim & verve. We have a name! After months of exploring names for our new company, we finally decided on a name: VIENVIE (pronounced V-N-V). …

The Super Consumer $73 billion. This is the amount of money that Gen X and Baby Boomers combined spend annually on apparel, footwear and accessories. It’s not a new number. For years, media outlets and marketing agencies have been highlighting the spending power of women as they age. If that number doesn’t sink…