What should we call middle-age women — older, midlifer, 40+?

Jumble & Flow

In the last several years, our culture has seen a rise in blogs, influencers, businesses, communities, and organizations welcoming and celebrating women in their middle years.

Still, as two women leading entities in this environment, we’re grappling with how to talk about women older than 40 in language that feels empowering. So much of the language out there…